Understanding Magazines |
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Contents
The magazine in our time | 3 |
Magazines have a history | 24 |
Part Two The business side | 41 |
Copyright | |
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advertising department American appear artists azine business magazines Chilton circulation color consumer magazines cover editing Editor & Publisher editorial department employes fiction firms formula free lance free lancer George Horace Lorimer H. L. Mencken Harold Ross Harper's Harper's Bazaar headline ideas illustrations industry issue journalistic layouts letters literary maga magazine advertising magazine circulation magazine editor magazine publishing magazine world magazine's magazinists managing manuscript material ment newsmagazines newspaper newsstand Newsweek non-fiction noun offices operations organization paper periodicals persons photographs picture popular Press printer printing problems production promotion proofs publishing companies radio Reader's Digest reports Review Saturday Evening Post sell short story space specialized magazines specialized periodicals Sports Illustrated staff style subscribers subscription television tion typographical United usually vertising weekly women words writing York Yorker zine