Principles of Microeconomics
PRINCIPLES OF MICROECONOMICS continues to be the most popular and widely used text in the economics classroom. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmarks of this highly respected author. Dozens of new applications emphasize the real-world relevance of economics for today's students through interesting news articles, realistic case studies, and engaging problems. The new edition also features an expanded instructor's resource package designed to assist in course planning and classroom presentation, as well as full integration of content with Aplia. I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy.--N. Gregory Mankiw.
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2009 Cengage Learning amount average total cost benefits budget constraint cars chapter choose competitive firm competitive market computers consider consumer surplus consumer’s consumption Copyright 2009 Cengage countries deadweight loss decision demand curve earn economic economists effect efficient elasticity of demand equals equilibrium price example Explain externality F I G U R E factors falls farmer Figure firm’s fixed cost gallons graph I G U R E ice cream Ice-Cream Cone incentive income increase indifference curves inelastic less long-run marginal cost marginal product marginal revenue maximize monopolistically competitive monopoly opportunity cost outcome panel Pepsi percent pizza pollution potatoes price elasticity producer surplus production possibilities frontier profit quantity demanded quantity of output quantity supplied QUICK QUIZ raise reduce Rights Reserved rises sell shows sold spend supply and demand supply curve Suppose tax rate textiles tion total revenue total surplus trade variable cost wage workers