Essentials of Entrepreneurship and Small Business ManagementThe tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce! FEATURES
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Contents
The Foundations of Entrepreneurship 1 | 3 |
Leading the Growing Company and Planning for Management | 7 |
Chapter 1 | 9 |
Copyright | |
28 other sections not shown
Other editions - View all
Essentials of Entrepreneurship and Small Business Management Thomas W. Zimmerer,Norman M. Scarborough No preview available - 2002 |
Common terms and phrases
ability accounts receivable advantage advertising assets average balanced scorecard breakeven building business plan buyer capital cash flow company's competitive competitors corporation cost create creative develop DriveSavers earnings employees entrepreneurs entrepreneurship evaluate existing business expenses export factors firm firm's form of ownership fran franchise global goals guerrilla marketing idea important income income statement industry innovation Internet inventory investment investors launch lenders liability limited loan manufacturing market research Michael Dell million mission statement ness offer operating opportunity P/E ratio partners partnership patent percent period ratio potential customers problem product or service profit purchase ratio requires retail says seller selling Shuttle America small business owners small companies sole proprietorship Source start-up Step strategy success target techniques tion tomers trade trademark UFOC venture venture capital World Wide Web