Essentials of Entrepreneurship and Small Business Management

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Prentice Hall, 2002 - Business & Economics - 599 pages
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The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce! FEATURES
  • New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web.
  • New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas.
  • "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
  • A dedicated Web site at includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

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Section i The Challenges of Entrepreneurship
Chapter 14

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