Essentials of Entrepreneurship and Small Business Management

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Prentice Hall, 2002 - Business & Economics - 599 pages
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For courses in Small Business Management and Entrepreneurship.

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.

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Section i The Challenges of Entrepreneurship
Chapter 14

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