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British and Canadian Broadcasting
Communications in NonIndustrial
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activities advertising advice American analysis asked audience behavior broadcasting campaign cent Chapter character characteristics Committee concern considered critical cultural diffusion direct discussion effects especially evaluate evidence example experience exposure findings flow four functions heroes identified impact important individual influence influentials interest interpretation involved issues Lazarsfeld leaflets less listeners magazines major mass communication mass media means Merton munications nature newspapers norms noted operate opinion leaders organizations Party pattern political presented primary problems programs Public Opinion questions radio reach receivers recent refers relatively responsible role Second selective sets similar social society sociological Soviet stations success television Third tions topics turn types United University usually villains violence York