Mass Communication: A Sociological Perspective |
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Contents
The Nature | 11 |
British and Canadian Broadcasting | 34 |
Communications in NonIndustrial | 45 |
Copyright | |
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Common terms and phrases
activities advertising advice American analysis asked audience behavior broadcasting campaign cent Chapter character characteristics Committee concern considered critical cultural diffusion direct discussion effects especially evaluate evidence example experience exposure findings flow four functions heroes identified impact important individual influence influentials interest interpretation involved issues Lazarsfeld leaflets less listeners magazines major mass communication mass media means Merton munications nature newspapers norms noted operate opinion leaders organizations Party pattern political presented primary problems programs Public Opinion questions radio reach receivers recent refers relatively responsible role Second selective sets similar social society sociological Soviet stations success television Third tions topics turn types United University usually villains violence York
References to this book
Bibliographic information
| Title | Mass Communication: A Sociological Perspective Issue 17 of Random House studies in sociology, ISSN 0562-3979 Volume 17 of Studies in sociology |
| Author | Charles Robert Wright |
| Edition | 5 |
| Publisher | Random House, 1959 |
| Original from | the University of Michigan |
| Digitized | Apr 25, 2008 |
| ISBN | 0394307577, 9780394307572 |
| Length | 124 pages |
| Export Citation | BiBTeX EndNote RefMan |