The Nature of Human ValuesMilton Rokeach's book The Nature of Human Values (1973), and the Rokeach Value Survey, which the book served as the test manual for, occupied the final years of his career. In it, he posited that a relatively few "terminal human values" are the internal reference points that all people use to formulate attitudes and opinions, and that by measuring the "relative ranking" of these values one could predict a wide variety of behavior, including political affiliation and religious belief. This theory led to a series of experiments in which changes in values led to measurable changes in opinion for an entire small city in the state of Washington. |
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The nature of values | 5 |
The nature of value systems | 11 |
Values distinguished from other concepts | 17 |
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adult Americans attitudes become behavior belief chapter cognitive college students comfortable compared composite rank concept concerning considered consistent contradictions control subjects correlation culture determinants differences effects employed equality and freedom Experiment experimental subjects experimental treatment extreme fact favorable findings four function greater groups Helpful higher human ideological important increases independent individual instrumental values intellectual later less logical major mean measures median Michigan months NAACP national security nature needs obedient obtained patterns perceived percent person political position possible posttest preferences present psychology question rank orders reason relatively religious reported respect Responsible result Rokeach salvation sample self-conceptions shown shown in Table significant significantly similar social socialist society subjects suggest supporters Table terminal values theory University value orientation value system values and attitudes various weeks world at peace