Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki: Why Companies Lose Their Authenticity And How Great Brands Get it Back
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.
Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.
In Part One, you'll be introduced to the key components to building a personality and learn how to:
Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.
Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
What people are saying - Write a review
Review: Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It BackUser Review - Lana Zoubkov - Goodreads
Great book! Simple language used for a beginner like me who did not go to school to learn all the marketing terms. I liked sample "recipes" for basic strategies which I could analyze looking at my own ... Read full review
Review: Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It BackUser Review - Vishal Rao - Goodreads
Despite a lot of good corporate examples I felt the book was light on fresh insights. A lot of the stuff makes sense but it just wasn't a captivating read. Read full review