The Innovative Leader: How to Inspire your Team and Drive Creativity

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Kogan Page Publishers, Jun 3, 2007 - Business & Economics - 208 pages

"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." Jack Welch, former CEO, GE

The Innovative Leader stresses the importance of innovation and creativity in modern business to help organizations secure competitive advantage over rivals. It shows how to apply the methods described to the individual, to others and to the organization.

Author Paul Sloane demonstrates the importance of setting out your vision clearly and emphasizes the need for continual evaluation of the process. Numerous international examples illustrate how organizations such as Virgin, Body Shop, WPP and 3M have benefited from this approach, encouraging excellence and entrepreneurship through setting challenging goals to keep employees motivated and engaged.

 

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Contents

Introduction
1
Leading innovation
3
Problem analysis
31
Generating ideas
45
Implementing innovation processes
97
Building a creative culture
137
Personal creativity
159
Conclusion
185
References and further reading
187
Puzzle answers
189
Index
191
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About the author (2007)

Paul Sloane is the founder of Destination Innovation (www.destination-innovation.com). He was a top salesman with IBM, UK, MD of Ashton-Tate, VP International for MathSoft Inc and CEO of Monactive. Clients for his presentations and workshops include Vodafone, GlaxoSmithKline, Phillip Morris, IBM, Equant, BT, Prudential and L`Oreal. He is the author of The Leader's Guide to Lateral Thinking Skills, also published by Kogan Page.

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