Disciplined Entrepreneurship: 24 Steps to a Successful Startup

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John Wiley & Sons, Jul 31, 2013 - Business & Economics - 288 pages
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24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. 

You will learn:

  • Why the “F” word – focus – is crucial to a startup’s success
  • Common obstacles that entrepreneurs face – and how to overcome them
  • How to use innovation to stand out in the crowd – it’s not just about technology

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

For more please visit http://disciplinedentrepreneurship.com/

 

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This book by Bill Aulet tells about the 24 steps which are important for any start-up to be successful in today’s competitive world. Here in this book the 24 steps are divided into six themes like: Who is you customer? , What can you do for your customer? , How does your customer acquire your product? , How do you make money off your product? , How do you design and build your product? , How do you scale your business?
Each theme contains few steps, under who is your customer he tells about market segmentation, Build on end user profile, identify your customers. In the second theme i.e. what can you do for your customer? He tells about define your core, Chart your competitive position, high level product specification and few other things in this theme. In the third theme he tells about determine the customer decision making unit, map the process to acquire paying customer etc. in the fourth theme he tells about how to design a business model, how to set the prices for our product and how to calculate the cost of customer acquisition. In fifth theme he tells about assumptions to be taken and test those assumptions and to prove those assumptions. The last theme tells about developing a product plan and how to implement the plan. Finally this books gives a good idea about the necessary steps that should be taken while going for a new start-up.
 

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About the author (2013)

Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.

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