Audiencemaking: how the media create the audience
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
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An Introduction to Audiencemaking
Victim Consumer or Commodity?
Producing Childrens Television Programs
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advertising American analysis appeal argued assessment attract audi audience measurement audience members behavior broadcast networks budget cable networks cable television Cantor Caruso century changes children's programs children's television Children's Television Act clients commercial competition conception consumers country music custom studies demographic disc distribution channels diversity economic Edison ence entertainment example feature films Federal Communications Commission films and programs Gramophone Company groups important increase industry interest listeners magazines managers marketplace mass communication mass media measurement technologies media products meter microeconomic newspaper Nielsen offered opera records Peterson Phonograph political popular culture potential public opinion infrastructure public ownership radio Red Seal revenues salons segments Sesame Street shows Siwek smaller social stations strategy superstations talking machine targeted taste television audience television programs theater tion trade University Press USA Network vaudeville viewers Wartella Wildman York
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Political Communication: Politics, Press, and Public in America
Richard M. Perloff
No preview available - 1998