Making Modernism: Picasso and the Creation of the Market for Twentieth-century Art

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University of California Press, Jan 1, 1996 - Art - 313 pages
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Picasso's stature as the foremost artist of this century is inseparable from his profound engagement with the art market. In making modernism, Michael C. Fitzgerald illustrates how Picasso enhanced his reputation in the art world - and in so doing transformed that world - by adroitly orchestrating the commercial presentation of his work. Drawing on previously unpublished correspondence between Picasso and his dealers and museum curators. Fitzgerald follows the artist from his search for a gallery in Paris through his acceptance by the renowned dealers Paul Rosenberg and Georges Wildenstein to the acclaimed 1939 retrospective of his work at the museum of modern art in New York. As a leader of the avant-garde, Picasso was a model for other artists, and Fitzgerald's analysis of his commercial strategies reveals the modern-art market to be no mere site of exchange but the dynamo of the art world, where critics, collectors, and curators join with artists and dealers to confer artistic standing. Rich in anecdote and observation, Making Modernism is a groundbreaking book, one that changes our view of the artist's studio, the dealer's gallery, and the world's great museums - indeed, our view of art itself.
 

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MAKING MODERNISM: Picasso and the Creation of the Market for Twentieth-Century Art

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``Selling Modernism'' would be a better title for this narrow- focus art-historical study of Picasso's business relations with his art dealers. FitzGerald (Fine Art/Trinity College, Hartford, Conn ... Read full review

Making modernism: Picasso and the creation of the market for twentieth century art

User Review  - Not Available - Book Verdict

The art marketplace has always been the domain of the dealer-private or auction house-and, for good or ill, it has increasingly become the sphere of influence of critics, collectors, and curators. In ... Read full review

Contents

INTROOUCTION
5
THE SKIN OF THE BEAR
15
B ToamTHma We WILL BE INVINCIBLE
47
THE ULTRA CHIC
81
THE ETERNAL PERBONIFICATION OP YOUTH 133
152
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About the author (1996)

Michael C. FitzGerald is Associate Professor of Fine Arts at Trinity College. He was a principal in the department of Impressionist Painting at Christie's New York art auction house and earned an MBA at Columbia upon completing his Ph.D. in art history. He has written for Art in America, Vogue, Apollo, Art and Auction, and ARTnews.

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