Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media," this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
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Great Guide to Social MediaUser Review - CharlesSBerry - Borders
April 1, 2009 This was my first book on the subject and I would definitely recommend it for the person who has a basic knowledge of business and marketing, but wants to learn more about social media ... Read full review
Great Introduction to Social Media MarketingUser Review - Jessica F. - Borders
This book is a great introduction to Social Media Marketing. I would highly reccomend it to someone who knows little to nothing about Social Media becuase it is very straighforward and eay to read ... Read full review
The SocialNetwork Gorillas 8 Niche Innovators
Learning from Conversations
ofSocial Media Content
PickingYourSpots 12 Telling Stories with WordsandImages 13 Engagement through Interaction
Measuring Results 16 CelebratingChange