Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Front Cover
Linden Publishing, 2008 - Business & Economics - 256 pages
2 Reviews
"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media," this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

What people are saying - Write a review

Great Guide to Social Media

User Review  - CharlesSBerry - Borders

April 1, 2009 This was my first book on the subject and I would definitely recommend it for the person who has a basic knowledge of business and marketing, but wants to learn more about social media ... Read full review

Great Introduction to Social Media Marketing

User Review  - Jessica F. - Borders

This book is a great introduction to Social Media Marketing. I would highly reccomend it to someone who knows little to nothing about Social Media becuase it is very straighforward and eay to read ... Read full review


How to Use This Book
Making theCase 2 Making Choices
Ear to the Ground
Courting Online Influencers
Corporate Soapboxes
Customer Conversations
The SocialNetwork Gorillas 8 Niche Innovators
Learning from Conversations
ofSocial Media Content
PickingYourSpots 12 Telling Stories with WordsandImages 13 Engagement through Interaction
Promote Thyself
Measuring Results 16 CelebratingChange

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About the author (2008)

Paul Gillin is an award-winning writer and a content marketing consultant who specialises in technology and new media. He has written numerous articles for leading technology publications and travels the country as a speaker on social media and optimising online channels as marketing tools. Dana Gillin is an editor and a website builder with a background in technology and business. The former editor at TechTarget, she launched the company's successful Expert Answer Center website. They live in Framingham, Massachusetts.

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