Poor Richard's Legacy: American Business Values from Benjamin Franklin to Michael MilkenThis is the first single-volume popular history of American business--a book that is so completely fresh in its approach and so entertaining and penetrating in its content that it is destined to join The Robber Barons as a business and social history classic. Poor Richard's Legacy reveals how the U.S. went from the legendary Yankee know-how to being the world's largest debtor nation. |
Contents
Introduction | 11 |
The Way to Wealth 19 66 | 19 |
A SelfInvented MoneyMaking Machine | 46 |
Copyright | |
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Adams advertising Agrarians American business Andrew Carnegie autobiography automobile Babbitt Berle and Means biography Budd Schulberg capital career Carnegie CHAPTER Charles City consumer Cornelius Vanderbilt critics Dale Carnegie economic economist employees enterprise ethic famous farm father Ford Motor Company Franklin Galbraith George giant Henry Ford Henry's historian IBM's industrial interest J. P. Morgan John Jacob Astor John Kenneth Galbraith junk bonds labor later leisure Lewis Lewis's living machines magazine manufacturers mass million muckrakers Nader nation never Newport Ogilvy organization percent president production published railroad readers rich Rockefeller S. S. McClure salesman Sammy Glick Sammy Run says Schulberg seems Self-Made sell Sinclair Lewis Sloan society story Street Tarbell Thoreau thought thousand tion twentieth century union United Vanderbilt Veblen Watson wealth William Willy workers writes wrote young