Open Leadership: How Social Technology Can Transform the Way You Lead

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John Wiley & Sons, Apr 27, 2010 - Business & Economics - 336 pages
2 Reviews

An essential guide for leaders who want to use social media to be "open" while maintaining control

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.

  • Shows how to use social media to become an open organization
  • Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
  • The author Charlene Li is one of the foremost experts on social media and technologies

In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.


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User Review - Flag as inappropriate

Very rich and well known examples and case studies from an array of organizations have been included and widely quoted within the book – Best Buy, Cisco, Google, Kodak, Microsoft, The State Bank Of India, United Airlines, U.S.Department Of State, etc I like the book’s structure and presentation for three reasons :
A.Its about strategy but highly actionable Refreshingly, most chapters come with actionable lists.
B. The examples are of Large corporate behemoths – the Fortune 500 types and this shows the power, reach and results of openness as we can all see. (Charlene must be complemented for this – by relating to examples that all can find out with some efforts and research adds to the credibility) and the need to embrace failure where needed and learn from those.
C. The very easy to read style and the fact the actionable frameworks can be applied to business of all sizes, shape and color.
Needless to say, this is a good read for leaders planning to effectively embrace openness and leverage social technologies inside their organizations.
Full review here :

LibraryThing Review

User Review  - Fouad_Bendris - LibraryThing

Pretty nice and modern book over Open Leadership ! Nice prefiguration of Social Networking strongness ... December, 13th - 2010 Read full review


How Social Technology Can Transform the Way You Lead PART II CRAFTING YOUR OPEN STRATEGY
How Social Technology Can Transform the Way You Lead ENDNOTES
How Social Technology Can Transform the Way You Lead ACKNOWLEDGMENTS

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About the author (2010)

Charlene Li is founder of the Altimeter Group and the coauthor (with Josh Bernoff) of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009. To follow Charlene and to get a number of free resources to help you start transforming the way you lead, visit

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