The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

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Basic Books, Apr 13, 2010 - Business & Economics - 288 pages
3 Reviews
In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they’ve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices—practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to: Access new sources of information Attract likeminded individuals from around the world Shape serendipity to increase the likelihood of positive chance encounters Form creation spaces to drive you and your colleagues to new heights Transform your organization to adapt to the flow of knowledge The Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.

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This book is one of the most important expressions of the changes that are occurring within our marketplace and society as a result of the digital revolution. However, if you don't believe or understand that the knowledge that is most needed to succeed in an innovative venture is the knowledge that flourishes on "the edge", then you won't find this book to be useful. If you failed to notice how digital technology allows networks to scale and therefore has implications for many things including a different style and delivery of learning, then the insights of this book will prove meaningless to you. If you don't get that all of this has resulted in changes to how we can access what we need, attract attention and resources, and achieve particular results, then this book will not have significant value for you. I found this to be one of the most significant and compelling accounts of what is already going on and what we can expect to happen further. 

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User Review  - gsatell - LibraryThing

Massively overhyped, extremely mediocre. Read full review

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About the author (2010)

John Hagel III is the co-chairman of the Deloitte Center for the Edge. He is the author of a series of best-selling business books, including Net Gain, Net Worth, Out of the Box and The Only Sustainable Edge. He lives in Burlingame, California.

John Seely Brown is the independent co-chairman of the Deloitte Center for the Edge and a visiting scholar at the University of Southern California. He is co-author of the best-selling book The Social Life of Information. He lives in Palo Alto, California.

Lang Davison was the exectutive director of the Deloitte Center for the Edge and the collaborating writer for the best-selling and critically acclaimed book Net Gain, Net Worth, authored by John Hagel. He lives in Portland, Oregon.

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