The Power of Small: Why Little Things Make All the Difference

Front Cover
Broadway Books, 2009 - Business & Economics - 140 pages
7 Reviews

The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.

Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch – whether with a client, customer, family member, or friend – speaks volumes to others about our talent, personality, and motivations. After all, if we can’t take care of the small details, how can we be counted on to deliver when it really matters?

In today’s challenging times, bigger isn’t always better. In fact, it’s often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you’d imagine.

Written in the same entertaining, story-driven style that made THE POWER OF NICE the go-to book for finishing first, THE POWER OF SMALL demonstrates how all of us can harness the power of small to improve and reinvent our lives. It’s the ultimate guide to shrinking your outlook to broaden your horizons.

Get SMALL and get going!

What people are saying - Write a review

User ratings

5 stars
5
4 stars
2
3 stars
0
2 stars
0
1 star
0

not just for ad execs

User Review  - LJCapeCod - Borders

I run a small business and picked this up as a way to find some ideas for advertising without blowing the budget. In fact, while I did pick up some useful business insights, I also found that the book ... Read full review

Small = power

User Review  - BiFf - Borders

I'm not usually a fan of self-help/self-improvement "motivating books" (usually you can be more productive if you took the motivation you had for reading and turn into real world work) but there's a ... Read full review

Other editions - View all

About the author (2009)

LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.

Bibliographic information