Global Challenges in Responsible Business

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N. Craig Smith, C. B. Bhattacharya, David Vogel, David I. Levine
Cambridge University Press, Jul 29, 2010 - Business & Economics - 309 pages
Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.
 

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Contents

Figures
1
A corporate social responsibilitycorporate
13
balancing
49
leading
78
do they exist?
135
on choice for batteries
144
Impact of CSR commitments and CSR communication
161
1a External stakeholders influence on the development
167
The relationship between corporate responsibility
191
A1 Items used in this study
206
the emerging frontier of
241
Overcoming rural distribution challenges at the bottom
268
responsible distribution
289
Index
303
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About the author (2010)

N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France.

C. B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology, Berlin.

David Vogel is the Solomon Lee Professor of Business Ethics at the Haas School of Business, University of California, Berkeley.

David I. Levine is the Eugene E. and Catherine M. Trefethen Professor of Business Administration at the Haas School of Business, University of California, Berkeley.

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