How Pleasure Works: The New Science of why We Like what We Like

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W. W. Norton & Company, 2010 - Psychology - 280 pages
34 Reviews
The thought of sex with a virgin is intensely arousing for many men. The average American spends more than four hours a day watching television. Abstract art can sell for millions of dollars. People slow their cars to look at gory accidents, and go to movies that make them cry.

Pleasure is anything but straightforward. Our desires, attractions, and tastes take us beyond the symmetry of a beautiful face, the sugar and fat in food, or the prettiness of a painting. In How Pleasure Works, Yale University psychologist Paul Bloom draws on groundbreaking research to unveil the deeper workings of why we desire what we desire. Refuting the longstanding explanation of pleasure as a simple sensory response, Bloom shows us that pleasure is grounded in our beliefs about the deeper nature or essence of a given thing. This is why we want the real Rolex and not the knockoff, the real Picasso and not the fake, the twin we have fallen in love with and not her identical sister.

In this fascinating and witty account, Bloom draws on child development, philosophy, neuroscience, and behavioral economics in order to address pleasures noble and seamy, highbrow and lowbrow. Along the way, he gives us unprecedented insights into a realm of human psychology that until now has only been partially understood.
 

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Review: How Pleasure Works: The New Science of Why We Like What We Like

User Review  - Goodreads

Paul Bloom, author of How Pleasure Works: The New Science of Why We Like What We Like, wrote a fascinating essay for the New York Times Magazine entitled The Moral Life of Babies (with the adorably ... Read full review

Review: How Pleasure Works: The New Science of Why We Like What We Like

User Review  - Angelo Zimbelmann - Goodreads

This book is very interesting in way it defines not only society's view on value but why we think something is valuable.This book breaks down pleasure through value in two ways,value as in money and ... Read full review

Contents

The Essence of Pleasure
1
Foodies
25
Bedtricks
55
Irreplaceable
91
Performance
117
Imagination
155
Safety and Pain
177
Why Pleasure Matters
203
Notes
223
References
241
Index
265
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About the author (2010)

Paul Bloom is a professor of psychology at Yale University and the author of Descartes' Baby: How the Science of Child Development Explains What Makes Us Human. He has contributed to The Atlantic, the New York Times, and Nature. He lives in New Haven, Connecticut. Visit his Web site at www.howpleasureworks.com.

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