Persuasion - Classic Book

Front Cover
CreateSpace Independent Publishing Platform, 2017 - Fiction - 156 pages
Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using one's personal or positional resources to change people's behaviors or attitudes. Systematic persuasion is the process through which attitudes or beliefs are changed by appeals to logic and reason. Heuristic persuasion on the other hand is the process through which attitudes or beliefs are changed because of appeals to habit or emotion.

About the author (2017)

Jane Austen's life is striking for the contrast between the great works she wrote in secret and the outward appearance of being quite dull and ordinary. Austen was born in the small English town of Steventon in Hampshire, and educated at home by her clergyman father. She was deeply devoted to her family. For a short time, the Austens lived in the resort city of Bath, but when her father died, they returned to Steventon, where Austen lived until her death at the age of 41. Austen was drawn to literature early, she began writing novels that satirized both the writers and the manners of the 1790's. Her sharp sense of humor and keen eye for the ridiculous in human behavior gave her works lasting appeal. She is at her best in such books as Pride and Prejudice (1813), Mansfield Park (1814), and Emma (1816), in which she examines and often ridicules the behavior of small groups of middle-class characters. Austen relies heavily on conversations among her characters to reveal their personalities, and at times her novels read almost like plays. Several of them have, in fact, been made into films. She is considered to be one of the most beloved British authors.

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