Foundations of Effective Influence Operations: A Framework for Enhancing Army Capabilities
Rand Arroyo Center, 2009 - History - 201 pages
The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.
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Influencing Adversary Leadership Coalitions
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achieve actions activities adversary agent-based rational choice Ajzen appeals approach assessing associated attitude objects behavior beliefs brand team candidate capabilities cause marketing Chapter coalition cognitive command communications conducted content analysis credibility cultural decision decisionmaking demographic described EBOs effective influence operations ence operations environment evaluative example expected utility expected utility models factors focus groups focused force forecast Galileo identify important individual-level individuals influ influence efforts influence operations influence operations plan influence strategies information channels Iraq Iraqi leadership mass publics metric multidimensional scaling opinion leaders opinion leadership opposition research outcomes percent persuasion Pew Research Center planners political campaigns polling programs propaganda PSYOP public diplomacy radio regime require respondents semantic network Soviet Union specific strategic influence campaign survey techniques themes theory tion U.S. Army U.S. government understand United various vote voters Woelfel