Communication Theories: Origins, Methods, UsesDesigned for students of mass communication, Communication Theories puts the pragmatic uses and applications of communication theory and research into perspective. |
Contents
Scientific Method | 13 |
Statistics | 26 |
Information Theory | 49 |
Copyright | |
23 other sections not shown
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Common terms and phrases
advertising agenda setting American attitude change audience Austin American-Statesman behavior beliefs broadcasting campaign Chapter classical conditioning cloze cognitive Columbia Journalism Review communication research concept correlation coverage Diffusion of Innovation dissonance evaluation experiment experimental factors fear appeal film Flesch formula function Hovland humor hypothesis important individual influence innovation interest investigated issues Janis Journalism Quarterly knowledge gap knowledge gap hypothesis Lazarsfeld magazine mass communication mass media measure media agenda newspaper norms opinion leaders opinion leadership ownership percent person persuasion political predict presented Press problem propaganda Public Opinion Quarterly question radio readability reading ease received Reprinted by permission response sample says scales score selective exposure semantic differential semantic space Sesame Street showed sleeper effect Social Psychology society source credibility Staats story subjects suggested Table theory tion two-sided message University variables viewers vote words York
References to this book
Excellence in Public Relations and Communication Management James E. Grunig No preview available - 1992 |