Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You RichWhat happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In "Your Money and Your Brain, " Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. "Your Money and Your Brain" offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. "Your Money and Your Brain" is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book. |
Contents
Chapter One Neuroeconomics | 1 |
Chapter Three Greed | 34 |
Chapter Four Prediction | 53 |
Chapter Five Confidence | 85 |
Chapter Six Risk | 127 |
Chapter Seven Fear | 154 |
Chapter Eight Surprise | 176 |
Chapter Nine Regret | 190 |
Chapter Ten Happiness | 228 |
Other editions - View all
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help ... Jason Zweig Limited preview - 2007 |
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help ... Jason Zweig No preview available - 2007 |
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help ... Jason Zweig No preview available - 2008 |
Common terms and phrases
activity actually amygdala answer asked average become behavior believe better brain chance choice comes cortex cost decisions dopamine e-mail earn emotional et al example expected experiment fear feel fire fund future gain gamble give happen happy hard human imagine interview investing investors it's Journal June keep kind least less lives look lose loss lost manager March memory million mistake mutual fund nearly neurons never odds offered once past person pick portfolio predictions Press probably psychologist reflective reflexive regret response returns reward risk says seems sell shares someone stock market sure surprise there's thing thought trading trying turn University Wall winning wrong York
Bibliographic information
| Title | Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich Business book summary |
| Author | Jason Zweig |
| Edition | illustrated |
| Publisher | Simon and Schuster, 2007 |
| ISBN | 074327668X, 9780743276689 |
| Length | 340 pages |
| Export Citation | BiBTeX EndNote RefMan |