Global Repertoires: Popular Music Within and Beyond the Transnational Music Industry
Andreas Gebesmair, A. Smudits
Ashgate, 2001 - Music - 176 pages
For many people globalization means, in cultural terms, an American entertainment empire that places the many and varied cultures of the world at the mercy of transnational corporations and their marketing teams. Some people see globalization as the spread of a consumer democracy. Yet, should we not be concerned, as the writers are here, that local and regional music cultures face an unprecedented onslaught from transnational industries and their ever-increasing production of cultural goods for global distribution? And what about the popular musicians who are promoted by these industries? Does the music business now have them in a stranglehold? Are they no more than cogs in a corporate machine?
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The corporate strategies of the major record labels
One Planet One Music? MTV and globalization
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