Strategic Management of Technology and Innovation
McGraw-Hill/Irwin, 2001 - High technology industries - 990 pages
Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases and instructors found outdated or lacking. As in the current edition, the book has a strong case foundation at Harvard and Stanford. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.
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adoption ADSL Advent Advent Corporation applications architectural technology assets AT&T bandwidth Burgelman cable capabilities capacity chip company's competitive competitors component technology core competencies corporate cost customers density Diller DRAM drug ecosystem Electronic Arts emerging engineering entrants EPROM equipment established firms Exhibit fiber firm's hardware HDSL Hewlett-Packard ILECs improvement initial innovation integrated Intel Intel Corporation interactive Internet investment ISDN Japanese Kloss leading Lycos major manufacturing ment microprocessor million modems Nintendo nology offer operating optics organization organizational PeopleSoft percent performance personal computer phone companies platform PlayStation potential profits revenues RISC S-curve Schwab Sega semiconductor Source success sumatriptan suppliers switching tech technical technology S-curves technology strategy telecommunications thin-film tion top management Total transistor unit USA Networks users video game wafer
Management of Technology: Perception and opportunities
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