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advertising analyze appeal arouse asked believe better build celery chamois courteous courtesy customer says customer's attention customer's mind decide developed employees enthusiasm eyes feel fellow finally fountain pen friends getting Give an example Grape Nuts hammer hand handle idea illustration instinct interested keep kind knew KNOW YOUR CUSTOMERS look mail-order catalog manufacturer Melco mental merchant methods never oriental rugs personality phrenology piano picture pre-approach pride produce Prospect question raisins replied retail sales talk salesman salesmanship salespeople salesperson saleswoman selling merchandise selling process shoes smile sold square deal stand step stove success tact tell thought tion tire told tomer tread trying to sell type of customer union suit vacillating walk washing machines woman wonder wrong