The seven faces of philanthropy: a new approach to cultivating major donors

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Jossey-Bass, Sep 7, 1994 - Biography & Autobiography - 219 pages
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In a major breakthrough for the field of fundraising, Russ Alan Prince and Karen Maru File provide development professionals with the Seven Faces approach--a powerful tool to enable them to maximize their effectiveness when approaching major donors for gifts. Using this framework, the authors identify and profile seven types of major donors and offer detailed strategies on how to approach them. The seven types--the Communitarian, the Devout, the Investor, the Socialite, the Altruist, the Repayer, and the Dynast--emerged from a detailed, comprehensive study of wealthy donors. The authors explain why each type requires a different strategy when approached for gifts, and show how fundraising professionals can identify and understand the motivations of each type of donor and so build successful and sustaining relationships with major donors. The authors then show how to act on this knowledge, providing a coherent, step-by-step system to implement the Seven Faces framework. Through numerous detailed examples, they illustrate how to: attract prospective donorsmotivate the donor to support a causeposition the giving strategy, andultimately empower the philanthropist.The Seven Faces of Philanthropy approach can be used in the context of capital campaigns, major gift solicitations, and planned giving programs. Both novice and expert fundraisers will find this framework to be a valuable supplement to their existing strategies and techniques.

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A Powerful New Tool
Doing Good Makes
Doing Good Is Gods Will

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About the author (1994)

RUSS ALAN PRINCE is president of Prince & Associates and one of the country's foremost experts on charitable giving. He is a pioneer in the study of the philanthropic motivations and behaviors of the affluent worldwide. He writes frequently for The Chronicle of Philanthropy and Trusts and Estates, and has authored numerous books on affluence and investing. KAREN MARU FILE is an associate professor of marketing in the Graduate School of Business at the University of Connecticut. Her principal areas of research are marketing for nonprofits, services marketing, and professional services marketing.

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