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analysis asso attitude scales basis behavior cent characteristics characters concepts constructed content analysis discussion documentary film effect ego-involving empirical research ex post facto example experiment experimental fact factors families favorable film findings focused interview formal function hypotheses indicate individual inquiry inter interest interpretation knowledge less Likert Likert scale logical male I loved Max Weber means measurement ment method Moderately A little Negro organization participant observation persons population problem procedures Psychology Q values question questionnaire relations relationships repliers response result role sample scientific scientists scores significant situation social atom social class Social Psychology social research social science sociologists sociometric specific statement status stories subjects supervisor survey Table technique theoretic Thurstone Thurstone scales tion tolerant treatment University urban variables voluntary association membership W. I. Thomas York