David M. Kroenke entered the computing profession as a summer intern at Rand Corporation in 1967. Since then, his career has spanned education, industry, consulting, and publishing.
He has taught at Colorado State University, Seattle University, and the University of Washington, where he currently teaches. Over the years he has led dozens of teaching seminars for college professors. In 1991 the International Association of Information Systems names him Computer Educator of the Year. In industry, Kroenke has worked for the U.S. Air Force and Boeing Computer Services, and he was a principal in the startup of three companies. He also was vice president of product marketing and development of the Microrim Corporation and was chief technologist for the database division of Wall Data, Inc. He is the father of the semantic object data model. Kroenke's consulting clients include the IBM Corporation, Microsoft, Computer Sciences Corporation and numerous other companies and organizations. His text "Database Processing "was first published in 1977 and is now in its tenth edition. He has published many other textbooks, including the classic "Business Computer Systems," (1981). More recently he authored Database Concepts, which is in its second edition. An avid sailor, Kroenke also wrote Know Your Boat: The Guide to Everything That Makes Your Boat Work. Kroenke lives in Seattle. He is married and has two children and two grandchildren.
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Information Technology 45
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Knowledge for the Informed Professional
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activities analysis answer application Baker bullwhip effect business processes chapter ChoicePoint competitive advantage connect consider cost create customer relationship management data mart data mining data model database DBMS decision decision tree Describe devices disk distributor documents domain name e-commerce employees encryption entity Ethernet example Explain features and functions foreign key goals Guide hardware implement information systems Internet inventory IP address Layer MAC address manufacturing Microsoft OLAP operating system organization outsourcing password personnel phase phishing problem procedures programs protocol purchase query relationship requirements router schedule SDLC shown in Figure someone spreadsheet standard Student suppliers supply chain Suppose switch systems development tion users vendors Web services wireless