The Network Challenge: Strategy, Profit, and Risk in an Interlinked World

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Pearson Prentice Hall, 2009 - Business & Economics - 559 pages
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Breakthrough thinking and actionable strategies for managing the networks that are today's #1 source of business value. - 28 new essays by today's most important business thinkers: everything executives need to build, use, and profit from networks. - Understand the impact of network dynamics on everything from strategy and R + D to finance and supply chains. - Identify and mitigate all the new sources of risk that networks introduce. Today's global enterprises face a profound dilemma: They cannot compete without networks to access resources or markets. In fact, networks are proving to be an extraordinary source of value creation: one that is permanently transforming the very nature of the organization. However, these immensely powerful networks present equally large risks - as has been proven in events ranging from China's toxic milk scandal to the United States' toxic asset collapse. In this book, more than 50 of the world's most innovative business thinkers take on the #1 challenge faced by today's large organizations: the challenge of managing and leveraging networks. Renowned Wharton Business School innovators Jerry Wind and Paul Kleindorfer have brought together 28 new essays that identify the core challenges businesses face in a networked world; reveal the business implications of emerging information-based, social, and biological networks; and guide businesses in leveraging networks for innovation. Executives will find actionable insights for optimizing organizational structure, promoting internal and external coordination, mitigating risk, and -- above all -- increasing long-term profitability. They will find indispensable knowledge for managing everything from supply chains to social networks, leadership to strategy, IT to terrorism and infectious disease. This book won't just transform the way business leaders think about networks: it will transform the way they build, use, and profit from them.
 

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Contents

FOUNDATIONS
65
INNOVATION AND COORDINATION IN NETWORKS
145
STRATEGY AND BUSINESS MODELS
205
ORGANIZING IN A NETWORKED WORLD
297
NETWORKBASED SOURCES OF RISK AND PROFITABILITY
365
A DOUBLEEDGED SWORD CONTAGION AND CONTAINMENT
451
About the Authors
513
Index
537
Copyright

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About the author (2009)

Paul R. Kleindorfer is the Paul Dubrule Professor of Sustainable Development and Distinguished Research Professor at INSEAD, Fontainebleau, and the Anheuser Busch Professor of Management Science (Emeritus) at the Wharton School of the University of Pennsylvania. Dr. Kleindorfer graduated with distinction from the U. S. Naval Academy in 1961. He studied on a Fulbright Fellowship in Mathematics at the University of T bingen, Germany (1964/65), followed by doctoral studies in the Graduate School of Industrial Administration at Carnegie Mellon University (PhD,1970). Before joining INSEAD in 2006, Dr. Kleindorfer held university appointments at Carnegie Mellon University (l968/9), Massachusetts Institute of Technology (1969/72), and The Wharton School (1973 2006). Dr. Kleindorfer's research has focused on risk management, ranging from major accident prevention to hedging and trading to mitigate supply and demand coordination risks. His current research is on sustainable operations for energy-intensive companies and carbon-leveraged investments arising from legislation and regulations to mitigate presumed consequences of industrial activity on the biosphere and climate.

Yoram (Jerry) Wind is The Lauder Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania. He joined the Wharton faculty in 1967, with a doctorate from Stanford University. He is founding director of The SEI Center for Advanced Studies in Management, the founding academic director of The Wharton Fellows Program, and was the founding editor of Wharton School Publishing. From 1995 to 1997 he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). Dr. Wind was founding director of the Joseph H. Lauder Institute (1983-1988) and the Wharton International Forum (1987). He has served in editorial positions for many top marketing journals. He has published more than 250 papers and articles and more than 20 books. Dr. Wind is a member of the advisory boards for various entrepreneurial ventures and a trustee of the Philadelphia Museum of Art. Dr. Wind's major marketing awards include The Buck Weaver Award (2007), The Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996), and the Elsevier Science Distinguished Scholar Award of the Society of Marketing Advances (2003). Dr. Wind is the former Chancellor of the International Academy of Management. He is co-founder of the Interdisciplinary Center, Herzliya (IDC) and chair of its academic council and university appointment and promotion committee. He received a PhD from Stanford University.

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