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THE SHAGGY DOG
BUSINESS ENGLISH AND ITS CONFEDERATES
THE ETYMOLOGY OF ADVERTISING
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adjective advertising akin American English ancient anno novo appear atman Australian English basic Beatnik breath British called Celtic century cliches cognates comes commercialese compound derives from Latin dialect Dictionary echoic element elephant empty especially etymologists etymology etymon fawney fever folk-etymology Fowler Gaelic gamma German Greek H. W. Fowler Hamitic hence Henry Watson Fowler Hittite hogmanay idea important Indo-European root Irish jargon journalese journalist language Late Latin latter least less linguistic literally literary logos magic means Medieval Latin merely Middle English Modern English mysticism natural notable noun numerous oblique stem officialese Old English Old French Old Norse one's origin participle perhaps person philologists phoney phrase probably pronunciation psychiatry punctuation reference Sanskrit Satan scholars semantic Semitic sense shaggy dog slang speech spirit story suffix Sydney synonymous thing tion transliteration true underworld Usage usually variant verb vocabulary whence witches word writing