Beauty Up: Exploring Contemporary Japanese Body Aesthetics

Front Cover
University of California Press, 2006 - History - 256 pages
This engaging introduction to Japan's burgeoning beauty culture investigates a wide range of phenomenon--aesthetic salons, dieting products, male beauty activities, and beauty language--to find out why Japanese women and men are paying so much attention to their bodies. Laura Miller uses social science and popular culture sources to connect breast enhancements, eyelid surgery, body hair removal, nipple bleaching, and other beauty work to larger issues of gender ideology, the culturally-constructed nature of beauty ideals, and the globalization of beauty technologies and standards. Her sophisticated treatment of this timely topic suggests that new body aesthetics are not forms of "deracializiation" but rather innovative experimentation with identity management. While recognizing that these beauty activities are potentially a form of resistance, Miller also considers the commodification of beauty, exploring how new ideals and technologies are tying consumers even more firmly to an ever-expanding beauty industry. By considering beauty in a Japanese context, Miller challenges widespread assumptions about the universality and naturalness of beauty standards.
 

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User Review  - danielbeattie - LibraryThing

Excellent book on Japanese concepts of beauty by Laura Miller. She is a linguist, but has written some great pieces on girl's culture in Japan. In this work Miller subjected herself to a wide range of ... Read full review

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Hashmi Herbal - very useful post. Natural breast enlargement cream provides at least 2 cup size and improves overall breast health.

Contents

Approaches to Body Aestheties and the Beauty System
1
Changing Beauty Ideology
19
Aesthetic Salons
40
Mammary Mania
71
Body Fashion and Beauty Etiquette
100
Male Beauty Work
125
The WellBehaved Appetite
159
The Language of Esute
176
Esute Power
195
Notes
207
Bibliography
215
Index
241
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About the author (2006)

Laura Miller, Associate Professor of Anthropology at Loyola University Chicago, is Past President of the Society for East Asian Anthropology, American Anthropological Association, and coeditor, with Jan Bardsley, of Bad Girls of Japan (2005).

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