Glow In The Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life

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John Murray Press, Dec 8, 2022 - Self-Help - 304 pages

Most people are afraid of what others might think or say if they showed up as their true authentic selves. Especially in a business or professional context. That's why too many of us are terrified of sharing our story authentically in public and struggle to make a lasting impact when introducing ourselves.

But what if you could make a connection instantly, effortlessly engaging your audience every time you introduced yourself and the work that you do, be it on stage, at work or on a podcast? And more importantly, what if you could get people to care about and pay attention to what you had to say, share or sell?

Turns out, learning how to find the courage to craft and communicate your story in a clear and compelling way can help you do just that.

CEO and Founder of Ministry of Purpose©, public speaker and award-winning host of The Unconventionalists© podcast Mark Leruste (@markleruste) has found a simple 3-step structure that anyone can follow to turn your myriad of life experiences into a memorable and magnetic origin story people will remember and share with others on your behalf.

From helping you land bigger media opportunities, generate more leads for your business or attract top talent, Glow in the Dark is a refreshingly practical and thought provoking book on why everyone has a powerful story worth telling, and how owning and sharing your story can have a transformative impact on your life and business beyond your wildest imagination.

The methods in this book will get you out of the shadows and help you raise your profile by becoming the spotlight in your industry.

"With wit, warmth, and the benefit of his own considerable experience and success, Mark will convince you why your personal story is important, and show you how to tell it. He is a gem, and this book is gold." - Sarah Knight, New York Times bestselling author of the No F**ks Given Guides

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About the author (2022)

As the Founder and Chief Purpose Officer of the Ministry of Purpose and Host of The Unconventionalists podcast, Mark is on a mission to eradicate career misery in the workplace for the next generation of leaders by empowering organisations and those who lead them to build purpose-driven organisations and positive work cultures for people to bring their true selves to work and feel inspired to show up every day.

Mark works with pioneering organisations, forward thinking leaders and disruptive conferences including Google, TEDx, Intuit, INSEAD, Method & Ecover, L'Oreal, StateStreet, The Guardian, Samsung, General Assembly and VirginStartup.

Over the years Mark has lived and worked in more than ten countries across four continents leading Millennial teams and has been featured in The Wall Street Journal, Metro, The Guardian, ShortList, Elle, GrowthLab to name a few.

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