Effective Public Relations |
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Page 438
... corporate relations " ( Kemper Group and Manville Corporation ) . The list of corporate titles includes many other terms and combinations . At Ford Motor Company , for example , there is a “ vice president - external affairs " ; Eaton ...
... corporate relations " ( Kemper Group and Manville Corporation ) . The list of corporate titles includes many other terms and combinations . At Ford Motor Company , for example , there is a “ vice president - external affairs " ; Eaton ...
Page 446
... corporate " greenness ” include Procter & Gamble's pro- gram to reduce solid waste by using recycled plastic in bottles and by developing more compostable disposable diapers , McDonald's switch from polystyrene foam cups and packaging ...
... corporate " greenness ” include Procter & Gamble's pro- gram to reduce solid waste by using recycled plastic in bottles and by developing more compostable disposable diapers , McDonald's switch from polystyrene foam cups and packaging ...
Page 450
... corporate citizenship . It has also moved to center stage a part of the public relations mission in building relationships with key corporate publics . CORPORATE FINANCIAL RELATIONS In the 1980s , economic conditions and the prevailing ...
... corporate citizenship . It has also moved to center stage a part of the public relations mission in building relationships with key corporate publics . CORPORATE FINANCIAL RELATIONS In the 1980s , economic conditions and the prevailing ...
Contents
CONCEPTS PRACTITIONERS CONTEXTS | 1 |
Practitioners of Public Relations | 26 |
Communications Facilitator | 43 |
Copyright | |
41 other sections not shown
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achieve action advertising agencies American analysis approach Association AT&T audience behavior broadcast calls campaign Chapter clients corporate counsel Court decisions departments effective employees environment environmental ethics evaluation example executive Fairness Doctrine federal function global goals groups Grunig Hill and Knowlton IABC impact increased individual interest internal issues Ivy Lee Johnson & Johnson journalists Kerry Tucker magazines major marketing Mass Communication mass media ment muckraking Newbury Park newsletter newspapers objectives open systems organization's organizational organizations percent planning political president professional PRSA public affairs public opinion public relations firms Public Relations Journal public relations practitioners Public Relations Research Public Relations Review published rela relationships reports requires responsibility role social Spiral of Silence staff story strategy survey television theory tions Tylenol University Wilbur Schramm words York