Effective Public Relations |
Contents
CONCEPTS PRACTITIONERS CONTEXTS | 1 |
Practitioners of Public Relations | 26 |
Communications Facilitator | 43 |
Copyright | |
41 other sections not shown
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achieve action advertising agencies American analysis approach Association AT&T audience behavior broadcast calls campaign Chapter clients corporate counsel Court decisions departments effective employees environment environmental ethics evaluation example executive Fairness Doctrine federal function global goals groups Grunig Hill and Knowlton IABC impact increased individual interest internal issues Ivy Lee Johnson & Johnson journalists Kerry Tucker magazines major marketing Mass Communication mass media ment muckraking Newbury Park newsletter newspapers objectives open systems organization's organizational organizations percent planning political president professional PRSA public affairs public opinion public relations firms Public Relations Journal public relations practitioners Public Relations Research Public Relations Review published rela relationships reports requires responsibility role social Spiral of Silence staff story strategy survey television theory tions Tylenol University Wilbur Schramm words York