The Marking Enterprise: Business Success and Societal Embedding

Front Cover
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

IV
1
VI
5
VII
8
VIII
10
IX
15
X
23
XI
24
XII
28
XXXIV
119
XXXV
122
XXXVI
123
XXXVII
135
XXXVIII
153
XXXIX
159
XL
160
XLI
170

XIII
30
XIV
33
XV
35
XVI
37
XVII
42
XVIII
45
XIX
47
XX
49
XXI
58
XXII
63
XXIII
66
XXIV
72
XXV
85
XXVI
89
XXVII
93
XXVIII
97
XXIX
99
XXX
105
XXXI
108
XXXII
112
XXXIII
114
XLII
179
XLIV
180
XLV
181
XLVI
182
XLVII
183
XLVIII
185
XLIX
187
L
188
LI
194
LII
195
LIII
198
LIV
208
LV
210
LVI
213
LVIII
215
LIX
217
LX
219
LXI
221
LXII
225
LXIII
231
Copyright

Other editions - View all

Common terms and phrases

About the author (2006)

JEAN-CLAUDE THOENIG is a Senior Research Fellow at 'Dauphine Recherche en Management' (university of Paris Dauphine). He has been a professor at INSEAD for many years. A sociologist by training, his research and teaching cover issues linked to organization and policy-making management. His publication record makes him an internationally respected scholar. He is a co-founder and the first chairperson of EGOS (European Group for Organizational Studies). He has a long and intensive experience as a consultant and as an executive coach with major global companies and governmental bodies.

CHARLES WALDMAN is a faculty member of INSEAD (Fontainebleau). He has a doctorate (DBA) from Harvard Business School and has been the dean of ESSEC, a top French business school. His research and teaching cover marketing. He is a well-known international reference in retail distribution and service marketing. He is in charge of several executive education programs for leading global companies. He is also involved in management consulting. He has also been Senior Vice President (Marketing) with Club Med Inc. in New York.

Bibliographic information