The Marking Enterprise: Business Success and Societal EmbeddingBased on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. |
Contents
| 1 | |
A FIRST CUT | 8 |
THE ROYAL CANIN WAY | 23 |
THE WALMART WAY | 45 |
ESSENCE OF MARKINGS | 66 |
THE RIGHT MINDSET | 97 |
SPOILING THE MARKING PROCESS | 122 |
SOCIETAL EMBEDDING | 159 |
BUILDING AND GOVERNING A TERRITORY | 179 |
ORGANIZING A MORAL COMMUNITY | 194 |
WHO GETS WHAT FROM MARKING | 213 |
EXECUTIVE SUMMARY | 219 |
| 225 | |
| 231 | |
Other editions - View all
The Marking Enterprise: Business Success and Societal Embedding Jean-Claude Thoenig,Charles Waldman No preview available - 2006 |
The Marking Enterprise: Business Success and Societal Embedding Jean-Claude Thoenig,Charles Waldman No preview available - 2006 |
Common terms and phrases
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