Advertising: new techniques for visual seduction
Advertisers are engaged in a constant search for new ways to grab theinterest and appetites of consumers. Often they use words to provokeinterest, but just as frequently they use eye-fooling images to pullviewers up short and force them to look again. The second look isthe key to a successful piece of communication, and images thatelicit that reaction are an indispensable trick of the advertising trade. Uwe Stoklossa knows the secrets behind that second glance. Heshares the knowledge here in hundreds of examples of ads he hascollected from around the world, and in his intriguing essays on perception,optical tricks, and illusion. This book will arm you with amyriad of new techniques for visual seduction and will act as a springboardfor a host of new concepts. It' s a source of ideas and inspirationfor anyone involved in advertising or the business of communication.
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20354 Hamburg Germany Alan Fletcher Alfons Schilling animals Art Of Looking artists Berlin blobs bottom brain Bruno Ernst Cologne colour constancy completely Conrad George Mueller construct cube dimensional drawing Einbildung example experience Eye Beguiled fact figure and ground film focus foreground and background gelb rot George Mueller Germany Tel.+49 grey Gustav Kiepenheuer Verlag Hoffman humans illustration impossible objects impossible triangle interpretation Irvin Rock Jacques Ninio Light and Vision London Looking Sideways M. C. Escher Macht Schwarz schlank McCann Erickson meaning nanometres Necker cube outlines painting patterns perceive perception of depth perspective Peter Pakesch Phaidon Press Photo photographs picture psychologist Rene Magritte retina rot gelb Saatchi Sandro del Prete scene Scientific American Library seen Singapore spatial depth Taschen things tricks turn two-dimensional Uwe Stoklossa Visual Intelligence visual perception visual system W. W. Norton Wahrnehmen Walther Konig wavelength York