CRAVED: The Secret Sauce to Building a Highly-Successful, Standout BrandWhat does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take to get (and keep) a constant flow of incoming and loyal customers and opportunities? In CRAVED, Keli Hammond walks you through the ins and outs of building a brand that is not only noticed, but sought-after and profitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies the components needed to gain influence and be memorable. In this book, Hammond combines decades of award-winning industry knowledge with helpful stories and advice that illustrates what not to do in brand building. She walks you through how to build a loyal tribe that advocates for you and endorses you. Because marketing rules change quickly, the things that worked five years ago are now outdated and old-fashioned. The guidance you get from CRAVED will help you elevate your profile, attract more people to you, monetize your influence, and set the stage for long-term profit for your personal brand or business. Whether you’re just starting out or you’ve been at this for a while, this is the resource you need to help make your entrepreneurial dreams a reality. Transform your life by strategically creating a brand people CRAVE. |
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Contents
| 1 | |
| 9 | |
Todays Consumer Mindset | 33 |
The Customers the Boss | 59 |
Where You Fit In | 87 |
Whats Brand Growth | 105 |
The Key Ingredients in | 139 |
Craft Your Content | 157 |
Successfully Navigating | 175 |
Using Video to | 203 |
Email Marketing is | 215 |
Other editions - View all
CRAVED: The Secret Sauce to Building a Highly-Successful, Standout Brand Keli Hammond Limited preview - 2019 |
Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand Keli Hammond No preview available - 2019 |
Common terms and phrases
Affiliate Marketing become blog blog posts brand experience brand goals Brand Growth brand or business brand personality Brand Story brands and businesses chapter competition connect content marketing core values Craft Your Content create creative credibility customers develop doesn’t email marketing everything expertise Facebook feel focus focused hashtags ideas identify important inbound marketing industry influence Instagram interact it’s important keep keting let people know LinkedIn listen logo looking means metrics networking Okay opportunity passion people’s personal brand Podcasts product or service promotion QUICK TIP remember Search Engine Optimization search engines selling share showcase social media pages social media platform someone stay strategy subscribers successful brand sumers sure talk target audience tell there’s they’re tion Today’s Consumer tribe trust Twitter we’re Webinars what’s Wrapping Things you’ve YouTube
Bibliographic information
| Title | CRAVED: The Secret Sauce to Building a Highly-Successful, Standout Brand |
| Author | Keli Hammond |
| Publisher | B Classic, 2019 |
| ISBN | 1733580719, 9781733580717 |
| Length | 306 pages |
| Subjects | › › Business & Economics / Marketing / General |
| Export Citation | BiBTeX EndNote RefMan |