CRAVED: The Secret Sauce to Building a Highly-Successful, Standout Brand

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B Classic, Apr 9, 2019 - Business & Economics - 306 pages

 What does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take to get (and keep) a constant flow of incoming and loyal customers and opportunities?


In CRAVED, Keli Hammond walks you through the ins and outs of building a brand that is not only noticed, but sought-after and profitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies the components needed to gain influence and be memorable. 

In this book, Hammond combines decades of award-winning industry knowledge with helpful stories and advice that illustrates what not to do in brand building. She walks you through how to build a loyal tribe that advocates for you and endorses you. 

Because marketing rules change quickly, the things that worked five years ago are now outdated and old-fashioned. The guidance you get from CRAVED will help you elevate your profile, attract more people to you, monetize your influence, and set the stage for long-term profit for your personal brand or business. 

Whether you’re just starting out or you’ve been at this for a while, this is the resource you need to help make your entrepreneurial dreams a reality. Transform your life by strategically creating a brand people CRAVE.
 

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Contents

How to Read this Book
1
The Beliefs and Mindsets
9
Todays Consumer Mindset
33
The Customers the Boss
59
Where You Fit In
87
Whats Brand Growth
105
The Key Ingredients in
139
Craft Your Content
157
Successfully Navigating
175
Using Video to
203
Email Marketing is
215
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