Provides a treatment of microeconomic theory with a minimal level of mathematics and features examples of business applications to provide students with a presentation of theory at work in real companies, industry and government. This edition includes information on antitrust laws and bundling.
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The Basics of Supply and Demand
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allocation automobile budget line buyers capital cartel Chapter charge competitive market competitors consumer surplus consumption cost curve cost of production deadweight loss decisions demand curve earn economic effect efficient elasticity of demand emissions equal equation equilibrium example expected firm firm's gasoline given income increase indifference curve industry interest rate investment isocost isoquant less level of output long-run lower marginal cost marginal cost curve marginal product marginal rate marginal revenue market basket market demand curve market price maximize measures million monopolist monopoly power monopsony Nash equilibrium outcome output level payoff matrix percent price and quantity price discrimination price elasticity producer surplus product of labor production function profit profit-maximizing purchase quantity demanded result returns to scale risk sell sellers short-run shows strategy supply and demand supply curve Suppose units of clothing units of food utility wage rate workers zero
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