The Soap OperaA comprehensive survey of the history, the means of production, the content and the impact on audiences of soap operas. A sociologist and a specialist in women's studies combine to review the content of soap operas, and the way in which they are produced. How have the themes of soap operas changed with social convention? How do these massively popular serials aimed at a female audience portray women at work and at home? The impact of soap opera on its audience, the different varieties of soap operas, and the differences in structure, content, and commercial purpose between soap operas and prime time television are also discussed. `Cantor and Pingree have performed an important service by bringing together and analyzing a va |
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A. C. Nielsen active actors advertising agencies Agnes Nixon Anne Hummert Bauer behavior Betty and Bob broadcast Cantor changed chapter commercial compared content analysis conversations daytime drama daytime programming daytime serials daytime television demographic discussed doctor Edge of Night effects example female fiction film Frank and Greenberg gratification Guiding Light head writer Hospital Hummerts important interpersonal involved Irna Phillips listeners Lives male marriage married mass media messages networks percent plots popular present prime prime-time drama prime-time series prime-time shows prime-time television problems Procter and Gamble radio serial radio soap opera ratings relationships romance Ryan's Hope script Search for Tomorrow segments serial drama sex roles sexual situation comedies soap opera audience soap opera viewers soap viewers social sponsors Stedman story studies taped television soap opera tion topic video-taped violence watch soap women World Turns