The Google Way: How One Company is Revolutionizing Management as We Know it

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No Starch Press, 2009 - Business & Economics - 256 pages
5 Reviews

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Google's culture is one of innovation. Why not make that spirit of innovation your own?

 

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This book provides some learnings about Google as a company
a) Google search model, which made use of no sales representatives
b) Business model involving AdWords, AdSense
c) Business catering to
the long tail and hence a huge mass of enterprise.
Interesting was the mention about Google IPO being Dutch style
The interview style, Working in small teams, flat structure is somethings present in other companies also and not really unique to Google.
Regarding having 3 people at the top can be boon as well as bane. As long as things get done, it will be considered wonderful. But what if each one starts seeing things in 3 different directions? That might spell trouble for Google.
The concept of 20% free time to projects is good, providing employees room to try new things. That clubbed with review by peers serves as a very way to contribute, impress and grow.
The book is probably old and does not cover the following topics
a) Android
b) Mobile Strategy
c) Threats from Facebook, WhatsApp and other social media.
Overall, the book is fine, but not sensational as the book cover suggests.
 

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fahad jee

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Contents

A Management Breakthrough
1
Rebels with a Cause
9
The Google Economic Model
27
A Formula 1 Engine
43
Three Iconoclasts at the Top
47
Recruiting the Best
53
The 20 Percent Rule
63
Coworkers Are the Best Judges
69
Coordination Through Technology
111
The Secret Is in the Factory
123
Automating Sales and User Relationships
135
Putting Users in Charge
143
Is Googles Growth Sustainable?
165
Can Google Evade Conformity?
193
A Look Ahead
209
A Model for All Managers?
223

An Innovation Machine
75
Like a Swiss Army Knife
89
For the Love of Math and Measurement
97
Keep the Teams Small
105
Notes
229
Index
239
Copyright

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About the author (2009)

Bernard Girard is the author of several books on management and has consulted for some of the world's best-known firms. He lectures globally on Google's management strategies and ways they can be applied to businesses of all kinds.

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