The Myth and Propaganda of Black Buying PowerThis Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. |
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ability activist African American annual BankBlack Baradaran Bernays billion Black America Black banks Black buying power Black capitalism Black community Black consumers Black economic Black media Black Panther Party Black political Black Power Black press Black-owned Bureau business class claims of buying collective concept of buying consumption created critique developed earned Economic Policy Institute economic strength Edward Bernays elite emphasis added estimates Huffington Post impact income increase inequality Jay-Z Johnson journalism Joyner Killer Mike labor mainstream marketing meant media environment median wealth ment Myth and Propaganda myth of Black myth of buying myth’s mythology national economies Nielsen Nixon NNPA nomic numbers Ofari OneUnited Bank origins percent phrase buying power popular potential produced promoted Propaganda of Black public policy Radio rebranding reference revenue Selig Center social specifically stories studies targeting Black tion Tom Joyner trillion W.E.B. DuBois White corporations White supremacy Wilson