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Adult Education Schools affective change affective dispositions Affective Domain analysis appeals approach attitude change bi-polar adjectives cognitive dispositions cognitive input concern developed dimensions of attitudes Educational Objectives employees evaluation favorable attitudes forty statements Group 1 Group Gunning Fog Index Hawthorne Effect Hypothesis identified individual Irving Janis judges Krathwohl Mass Communication mean scores measure mild topic operational definitions Osgood phrases POSTTEST SCORES potency and activity prestige Preston pretest PRETEST AND POSTTEST problem procedures public relations practitioners public relations programs questions rational and emotional read the materials relationship schools in Wisconsin secretaries selected Semantic Differential instrument significant skills Social Psychology specific Standard Deviation subjects survey Taxonomy Taxonomy of Educational Technical and Adult technological theory THREE TREATMENT GROUPS unfavorable University of Oklahoma University of Wisconsin values vocational education vocational schools Wilbur Schramm written communications York