Driving Change: How the Best Companies are Preparing for the 21st Century

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Simon and Schuster, 1998 - Business & Economics - 360 pages
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Based on eight years of in-depth, worldwide research at the SEI Center for Advanced Studies in Management at the Wharton School, Driving Change presents an integrated real-world framework of the qualities that the 21st-century corporation must possess to succeed. The authors focus on how these ideas actually work in practice, showing how any corporation can be dynamic, effective, and prosperous. Chapter by chapter, they relate the experience of these companies that have put the new ideas into action - what went wrong, what went right, and the lessons they learned. Each chapter concludes with highlights of pointers, cautions, and links - the links that connect one series of actions with others to make for integrated change.
 

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Contents

Introduction
1
Why Change?
7
THE DRIVERS
13
The Computers Reign
21
The Markets Impact
32
Societys Claims
46
The Customers Demands
62
Absorbing the Customer
77
Stepping Up the Pace
193
Redefining Quality
210
The Global Reach
227
The Extended Corporation
247
The Learning Loop
267
The Civic Enterprise
285
An Integrated Architecture
301
Conclusion
319

Reinventing the Leader
94
The Dispensable Employee
111
The Indispensable Employee
129
Mastering Information
157
Spurring Innovation
175
An Achievement Gap
325
Notes
331
Index
347
About the Authors
359
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About the author (1998)

Dr. Victor K. Fung is Group Chairman of Li & Fung. He is Vice Chairman of the International Chamber of Commerce. He holds a Ph.D. from Harvard. Dr. William K. Fung is Group Managing Director of Li & Fung. He has chaired the Hong Kong General Chamber of Commerce and the Hong Kong Exporters' Association. He holds an MBA from Harvard Business School. Yoram (Jerry) Wind, the Lauder Professor and Professor of Marketing at The Wharton School, University of Pennsylvania, is an expert, consultant, and lecturer on business buying behavior, market segmentation, and marketing strategy. His books include "The Power of Impossible Thinking," He holds a Ph.D. from Stanford University.

Wind is a leading consultant on globalization and business strategy and a marketing professor at the Wharton School.

Jeremy Main is a former member of "Fortune" magazine's board of editors. He has reported on a wide range of quality programs throughout the 1980s and into the 1990s. The Juran Institute is one of the leading quality consulting firms in the world.

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