Mail and Telephone Surveys: The Total Design MethodDevelops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures. |
Contents
Chapter | 1 |
The Total Design Method | 12 |
What the User Can Expect | 20 |
Copyright | |
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Common terms and phrases
advance letter answer categories answer choices areas asked behavior bias call-backs chapter Circle number close-ended completed concern conducted considerable cost cover letter desirable difficult Dillman effect effort envelope face-to-face interviews feel follow-up frequently goal households identifying implementation important increase inter interviewer's large number less listings mail and telephone mail questionnaire mail surveys mailout needed nonresponse obtained open-country open-ended questions percent person population possible precoding pretest problem procedures Public Opinion Quarterly ques questionnaire construction random digit dialing reason refusals researcher's respondent's respondents response categories response rates Rural Sociology sample selection shown in Example social social exchange theory specific statewide suggests supervisor survey research Systematic samples task TDM mail TDM telephone technique tele telephone interview telephone number telephone questionnaire telephone surveys tion tionnaire topic U.S. Postal Service usually Washington State University words