A Whack on the Side of the Head: How to Unlock Your Mind for Innovation

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Creative Think, 1983 - Creation (Literary, artistic, etc.) - 141 pages
4 Reviews
This is a book about the ten mental locks that prevent you from being more innovative and what you can do to open them. Many of the ideas presented here come from the author's experiences as a creative thinking consultant in industry. During the past five years he had the opportunity to work with many innovative and/or interesting companies. He worked with people in marketing, engineering, data processing, finance, research and development, television, and retail. This book contains stories, anecdotes, insights, and ideas that came out of the workshops he conducted as well as many of his own thoughts about what can make you more creative.

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LibraryThing Review

User Review  - VVilliam - LibraryThing

An amazing book about how to become more creative. Roger von Oech is clearly a master of creativity and litters this books with many exciting tales of innovation. I'm definitely going to reread this book and make notes that I can quickly refer back to daily. Highly recommended. Read full review

LibraryThing Review

User Review  - aethercowboy - LibraryThing

This book opened up my eyes to being more creative and thinking in a more creative way. von Oech brings forth a bunch of rules of business that stifle creativity, and one by one, he tears them down ... Read full review

Contents

Foreword by Nolan Bushnell
Avoid Ambiguity 75
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