A Whack on the Side of the Head: How to Unlock Your Mind for InnovationThis is a book about the ten mental locks that prevent you from being more innovative and what you can do to open them. Many of the ideas presented here come from the author's experiences as a creative thinking consultant in industry. During the past five years he had the opportunity to work with many innovative and/or interesting companies. He worked with people in marketing, engineering, data processing, finance, research and development, television, and retail. This book contains stories, anecdotes, insights, and ideas that came out of the workshops he conducted as well as many of his own thoughts about what can make you more creative. |
Contents
Summary | 16 |
Learning How to Think The Chalk Dot The Sufi Judge | 24 |
The Rules of the Game Challenging The Rules | 50 |
Copyright | |
8 other sections not shown
Common terms and phrases
Apple Computer approach asking what-if Aslan attitude bicycle Blue Laws Bob Metcalfe Carl Ally challenge the rules Chuck E clients creative idea creative process creative thinking developed Dolby engineers err is wrong errors example Exercise Follow The Rules foolish gallium arsenide germinal phase groupthink happens hard thinking Heraclitus imagination innovative joke letters living logical look loop manager marketing mental locks metaphor mind Moebius strip mother of invention Niels Bohr Nolan Bushnell paradox pattern person personal computer Picasso Play Is Frivolous playing the fool practical phase problem reason routine second right answer self-fulfilling prophecies side situations soft and hard soft thinking tools solve someone Sometimes stepping stone stimulate things think something different Thomas Edison thought tion toilet paper told trash types of thinking whack what-if question what's wooden wall word