Mobilizing Inclusion: Transforming the Electorate through Get-Out-the-Vote CampaignsWhich get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t.Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts. |
Contents
CALLING ALL VOTERS | |
KNOCK KNOCK WHOS THERE? | |
NOTES FROM THE FIELD | |
EXPANDING THE ELECTORATE THROUGH PRACTICE | |
CONCLUSION | |
Detailed Tables | |
Forms | |
References | |
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African American analysis Angeles California callers CARECEN Chinese American cluster standard errors cognitive schemas community organizations conducted congregations contact rate context control group voted CVI groups direct mail door-to-door campaigns door-to-door canvassing Door-to-Door Experiments Easy Voter Guides Election Day electoral engage field experiments Filipino American Garcia Bedolla GOTV campaigns GOTV conversations GOTV efforts GOTV message Green and Gerber habit formation effect household impact included increase turnout individual’s individuals infrequent voters intent-to-treat effect June June 2006 election Korean American Latino leaflets low-propensity voters Michelson mobilization campaign mobilization efforts NALEO narrative national-origin groups neighborhood November 2008 election Orange County overall participation percent percentage points Phone Bank Experiments PICO affiliates PICO’s Political Science polls Pooled precinct randomized registered voters Riverside County San Bernardino County SCOPE script social sociocultural interaction South Los Angeles statistically significant targeted voters treatment group Vietnamese American volunteers voter mobilization voter turnout Voting in Treatment