Positioning: The Battle for Your Mind

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McGraw-Hill Education, Dec 13, 2000 - Business & Economics - 213 pages
252 Reviews
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

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Good introduction on the idea of product positioning. - Goodreads
The staccato-styled writing is very distracting for me. - Goodreads
There are some nuggets of insight that I think wil - Goodreads
The style of writing. - Goodreads

Review: Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

User Review  - Shelley - Goodreads

i feel like i'm going through a phase in reading business or marketing books, and there's like one good idea in each book. only one. but maybe that's enough. just have to read 75 books. and maybe that's a good idea too. Read full review

Review: Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

User Review  - Gianluca Buccarella - Goodreads

essential, although a little dated. Read full review

Contents

Introduction
1
What positioning is all about
5
The assault on the mind
11
Copyright

24 other sections not shown

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References to this book

Marketing Engineering

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About the author (2000)

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

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