The Business of Tourism: Concepts and StrategiesExamining one of the world's most important and fastest growing economic sectors, this guide explains the complex tourism phenomenon in its various manifestations. Exploring the subject from a variety of disciplines—such as economics, psychology, sociology, and geography—the study also analyzes new facets of tourism, including marketing and management, special-interest tourism, travel legislation, and business travel. Featured case studies also provide a global perspective of the tourism industry. |
Contents
Consumer Behaviour and Tourism Demand | 21 |
Dimensions of Tourism | 31 |
Measuring The Demand For Tourism | 52 |
World Tourism Organisation | 59 |
The Tourism Industry And Public Sector Organisation | 90 |
Offices Criteria for Opening Overseas Offices | 116 |
Chapter Review | 123 |
8 | 144 |
Business Tourism | 272 |
Marketing and Promotion for Tourism | 307 |
Tourism Planning And Environment | 352 |
Glossary Travel and Tourism | 377 |
Ticketing And Airlines Terms | 391 |
Hotel Industry Terms | 397 |
International Tourism Periodicals | 403 |
Education and Training in Travel and Tourism Institutes | 410 |
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Common terms and phrases
accommodation activities advertising agency Agency Law air transport air travel airlines areas Asia Association attractions centres client Club Med Committee companies conference consumer convention cost cruise cultural destination developing countries Disney domestic tourism economic environmental Europe event facilities factors growth holiday IATA ICAO impact important incentive travel India infrastructure international tourism International Travel Intourist Italy IUOTO kilometres per hour large number leisure London major Ministry motivation national tourist organisations Pacific package package holidays participation passengers PATA planning potential programmes promotion public relations railways recreation region resorts responsible sector segments social statistics Switzerland Thailand Thomas Cook tour operator tourism development tourism industry tourist offices tourist product tourist traffic trade fairs train travel agents Travel and Tourism travel industry travel trade United Nations various visitors World Tourism Organisation youth hostels